Who doesn't dream of being perceived as Apple or Porsche in their industry? As the desirable number one and the benchmark by which everyone is oriented? Only superficially are the products themselves the irresistible attraction. The deeper reason for the attraction is the magic that has been knitted around these products - keyword branding!
It doesn't matter if you're a fresh start-up or a company that's already firmly in the saddle: branding positions your company in such a way that your unique selling proposition, your values and mission pick up the desired customers and desired employees in exactly the right place and you achieve maximum business success in the long term.
Speaker: Marion Hett and Hannes Huch, Brand Hug
Marion Hett and Hannes Huch form the head of the Brand Hug agency, which specialises in professional brand development for companies and solopreneurs: "Turning companies into a brand, breathing life into it, giving it a face, and giving it a distinctive character - that's exactly our thing!"
This event takes place on the following dates:
|Friday, 24. November 2023||10:00 until 10:45|
|Saturday, 25. November 2023||10:15 until 11:00|